We, like much of the imbibing world, have recently become obsessed with craft beer and spirits (but like, not in an unhealthy way). Why? There’s the great taste, sure, but part of our infatuation can be chalked up to the fact that it’s nice to know the backstory for the product you’re drinking. Where and how was it brewed? Was it created by someone who cares? In the case of the hundreds of beer buffs attending and presenting at the Summit from February 2 - 4, the answer to that question is invariably yes.
Hosted at the world-renowned Fairmont Jasper Park Lodge, each night of the festival will feature different brewers, whom visitors will have the opportunity to talk to and hang out with personally.
“It’s going to be unlike anything that’s happened anywhere else,” says Bill Robinson, the president of Alberta Beer Festivals. “A lot of it will be about beer and craft spirits, but it’s also about having an adventurous weekend away to hear stories from people at the top of their industry.”
Take, for example, Steve Dresler. Although now retired, Dresler still travels the world to talk about the trailblazing beer he invented that inspired legions of followers: the Sierra Nevada Pale Ale. Under his direction, the SNPA won eight World Beer Cup awards and grew into the third largest craft brewery in the United State, and Dresler himself was awarded Knighthood in the International Order of the Hop (which tbh just beat out Dumbledore’s Order of the Phoenix as our new favourite Order).
On the second day of the Summit, on Saturday, February 3 at 2:30 p.m., Dresler will lead a seminar detailing his journey called ‘From Packaging Line to Brewing Legend!’ It will be one of many daily seminars that aim to teach both pro and aspiring brewmasters how to improve operations, finance future growth, and market their product.
Each night, guests will enjoy a unique sampling extravaganza, featuring breweries and distilleries from around the world, alongside delicious food prepared by the amazing Fairmont Jasper Park Lodge chefs. Among the various breweries and distilleries that will be showcased -- including local favourites Jasper Brewing Co. and Folding Mountain Brewery -- are Godspeed, Firestone Walker, Central City, and Terrapin Brewing.
One percent of all Canadian jobs are related to the beer industry, and Albertans in particular are no less passionate: Robinson says there were only 13 breweries in the province five years ago, but predicts that number will have exploded to around 70 breweries within a year.
The Jasper Beer and Barley Summit will be the perfect environment to network and fully immerse yourself in an industry that is really - wait for it - hopping.
SATURDAY BEER GEEK PASS - $149.00