Tyler Riopel
CEO
With a focus on strategic planning, corporate efficiency, good governance and customer service, Tyler works to ensure Jasper sees sustainable year round visitation.
Hayley Cooper
Operations Manager
Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.
Kevin Henderson
Director of Business Development
Kevin is responsible for managing Tourism Jasper’s Business Development division. This includes a focus on overseeing product and experience development while working closely with the Travel Trade and Groups and Meetings markets.
Lety Cortez
Business Development Specialist
Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.
Myriam Bolduc
Director of Marketing
Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.
Sabrina Doyle
Content Specialist
Sabrina is responsible for content creation, including editorial calendar, strategic planning, blogging, briefing, editing and video production. She works closely with the marketing team to tell compelling, relevant stories for a variety of audiences.
Scott Cooke
Web and Analytics Specialist
Scott works closely with the Marketing team to help develop digital marketing strategies. He is also responsible for Tourism Jasper's website, database systems, research and business intelligence.
Megan Jones
Graphic Designer
Megan is responsible for creating high-quality assets that align with Tourism Jasper's branding and support marketing, trade, and corporate initiatives. Working with the content team, she will ensure consistency in branding across all channels.
Naji Khouri
Director of Destination Development
Naji is responsible for executing Tourism Jasper's signature events, supporting non-owned events while overseeing the organization's visitor experience programs. Additionally, Naji oversees cross-departmental projects related to the support & development of Meetings, Incentive, Corporate, and Exhibitions (MICE) business.
Halley Gavey
Destination Experience Coordinator
Halley is responsible for overseeing and supporting the operations of the Visitor Experience Centre. Additionally, she is responsible for a number of Destination Development Tools and supporting our Marketing team with our various Social Media accounts.
Megan Halsall
Destination Development Manager
Megan is responsible for Event Coordination, Destination Initiatives including the implementation of the Stewardship Plan and Vibrancy / Animation Projects.
Meredith McLennan
Media Relations Manager
Meredith is responsible for leading Tourism Jasper's earned and social media activity in regional, long haul, US, and international markets. As well as planning, implementing, and evaluating earned media development.
Erin Steeves
Director of Corporate Communications
Erin leads the development and execution of the organization's corporate communications strategy. She works closely with internal teams and external stakeholders to enhance the destination’s reputation through government relations, public affairs, and stakeholder engagement and advocacy.
