Meet Team Tourism Jasper

James Jackson

General Manager
780-931-8109 | Email

With a focus on strategic planning, corporate efficiency, good governance and customer service, James works to ensure Jasper sees sustainable year round visitation. 

Heather Blouin
Director, Marketing and Business Development
780-931-3813 | Email

Heather oversees the day-to-day management of the media and distribution, and marketing teams. She also develops operational plans for the achievement of the strategic mandate, goals and objectives.

Hayley Cooper 
Office Manager
780-852-8788 | Email

Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.

Estelle Stewart 
Manager, Media and Distibution 
780-931-6551 | Email

Estelle oversees the Media and PR Specialist, the Business Development Specialist and the Visitor Information Center Coordinator. She is responsible for the execution of the media and business development strategies across all markets and for the smooth operations of the Visitor Information Center. 

Myriam Bolduc 
Manager, Marketing
780-883-0452 | Email

Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.

Lauren Graham
Specialist, Travel Media
780-931-5353 | Email

Lauren coordinates media visits, researches story ideas, develops and delivers pitches, tracks media coverage, develops various communications materials, and handles media relations department administration to ensure Jasper stories are shared internationally.

Lety Cortez 
Specialist, Business Development
780-931-7067 | Email

Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces. 

Sasha Berrington
Specialist, Campaign & Partnerships
780-931-6979 | Email

Sasha helps drive the strategy behind regional and international campaigns and partnerships. She works closely with the marketing team to strategically plan year-to year campaign activity as well as manage campaign budgets.

Emily Van Tighem
Coordinator, Social Media
780-931-9000 | Email

Emily plays a pivotal role in the evolution of creating a compelling social presence that increases the destination brand visibility. She also coordinates updates and changes on Tourism Jasper's website, jasper.travel.

Fawn Furlotte
Coordinator, Visitor Information Center
780-931-2076 | Email

Fawn oversees the day-to-day management of the Visitor Information Centre. This includes but is not limited to brochures, visitor guides, hiring and the Mobile Tricycle.