Tourism Jasper Team

With a focus on strategic planning, corporate efficiency, good governance and customer service, James works to ensure Jasper sees sustainable year round visitation.

Dedicated to building destination awareness and visitation, Tulene oversees Tourism Jasper's business development function including travel trade, meetings and communications.

Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.

Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.

Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.

Sasha helps drive the strategy behind regional and international campaigns and partnerships. She works closely with the marketing team to strategically plan year-to year campaign activity as well as manage campaign budgets.

Sabrina is responsible for content creation, including editorial calendar, strategic planning, blogging, briefing, editing and video production. She works closely with the marketing team to tell compelling, relevant stories for a variety of audiences.

Danika provides support to Tourism Jasper's travel media, mainstream media and event media relations projects and programs. She coordinates media visits, researches story ideas, develops and delivers pitches, tracks media coverage, develops various communication materials and handles media relations department administration.

Emily plays a pivotal role in the evolution of creating a compelling social presence that increases the destination brand visibility. She also coordinates updates and changes on Tourism Jasper's website, jasper.travel.

Fawn oversees the day-to-day management of the Visitor Information Centre. This includes but is not limited to brochures, visitor guides, hiring and the Mobile Tricycle.

Celina is responsible for the execution and coordination of graphic and digital design. She works closely with the Marketing and Content team researching new trends and develop innovative solutions for print and digital marketing material.