Meet Team Tourism Jasper

James Jackson

General Manager
780-931-8109 | Email

With a focus on strategic planning, corporate efficiency, good governance and customer service, James works to ensure Jasper sees sustainable year round visitation. 

Hayley Cooper 
Office Manager
780-852-8788 | Email

Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.

Estelle Stewart 
Manager, Media and Distibution 
780-931-6551 | Email

Estelle oversees the Media and PR Specialist, the Business Development Specialist and the Visitor Information Center Coordinator. She is responsible for the execution of the media and business development strategies across all markets and for the smooth operations of the Visitor Information Center. 

Myriam Bolduc 
Manager, Marketing
780-883-0452 | Email

Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.

Lety Cortez 
Specialist, Business Development
780-931-7067 | Email

Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces. 

Sasha Berrington
Specialist, Campaign & Partnerships
780-931-6979 | Email

Sasha helps drive the strategy behind regional and international campaigns and partnerships. She works closely with the marketing team to strategically plan year-to year campaign activity as well as manage campaign budgets.

Sabrina Doyle
Specialist, Content
780-223-7636 | Email

Sabrina is responsible for content creation, including editorial calendar, strategic planning, blogging, briefing, editing and video production. She works closely with the marketing team to tell compelling, relevant stories for a variety of audiences.

Carolina Novotny
Specialist, Travel Media
403-978-3778 | Email

Carolina is responsible for developing and coordinating all travel media visits, promoting our destination in target markets internationally.  She works closely with the Business Development team to manage relationships at media tradeshows and with the Marketing team to promote messaging in strategic markets. 

Emily Van Tighem
Coordinator, Social Media
780-931-9000 | Email

Emily plays a pivotal role in the evolution of creating a compelling social presence that increases the destination brand visibility. She also coordinates updates and changes on Tourism Jasper's website, jasper.travel.

Fawn Furlotte
Coordinator, Visitor Information Center
780-931-2076 | Email

Fawn oversees the day-to-day management of the Visitor Information Centre. This includes but is not limited to brochures, visitor guides, hiring and the Mobile Tricycle.

Celina Frisson
Coordinator, Digital Content
780-931-3502 | Email

Celina is responsible for the execution and coordination of graphic and digital design. She works closely with the Marketing and Content team researching new trends and develop innovative solutions for print and digital marketing material.