Tourism Jasper Team

With a focus on strategic planning, corporate efficiency, good governance and customer service, James works to ensure Jasper sees sustainable year round visitation.

Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.

Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.

Kevin is responsible for managing Tourism Jasper’s Business Development division. This includes a focus on overseeing product and experience development while working closely with the Travel Trade and Groups and Meetings markets.

Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.

Lillian is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.

Sabrina is responsible for content creation, including editorial calendar, strategic planning, blogging, briefing, editing and video production. She works closely with the marketing team to tell compelling, relevant stories for a variety of audiences.

Emily plays a pivotal role in the evolution of creating a compelling social presence that increases the destination brand visibility.

Fawn manages the administration and financial operations of the visitor information centre. She also oversees the Jasper Ambassador Program and other visitor services throughout the destination.

Scott works closely with the Marketing team to help develop digital marketing strategies. He is also responsible for Tourism Jasper's website, database systems, research and business intelligence.

Cameron works as part of the Marketing Team to strategically plan year-to-year campaign activity and partnerships.

Meg oversees the daily operations of the visitor information centre by supervising a team of highly trained Local Experts and ensuring they provide a high level of customer service. She also oversees the distribution of promotional materials and park passes.

Michaela is responsible for administratively supporting the earned media and social media portfolios. This includes planning media visits, coordinating itineraries, managing Tourism Jasper's media database and assisting with social media posting.