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Tourism Jasper Team

Jasper National Park 52.873386, -117.954294

Meet the Team

James Jackson

James Jackson

President & CEO

With a focus on strategic planning, corporate efficiency, good governance and customer service, James works to ensure Jasper sees sustainable year round visitation.

Hayley Cooper

Hayley Cooper

Operations Manager

Hayley oversees the day-to-day administrative and financial management of the office. She also assists in Shareholder relations and membership registrations.

Myriam Bolduc

Myriam Bolduc

Director of Marketing

Myriam oversees the implementation of the strategic plan and budget as it relates to marketing. She works closely with the marketing team to increase destination brand visibility through all marketing efforts.

Lety Cortez

Lety Cortez

Business Development Specialist

Lety is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.

Lillian Kim

Lillian Kim

Business Development Specialist

Lillian is responsible for developing and executing FAM itineraries with key tour operators and wholesalers from international markets, as well as managing relationships with them at marketplaces.

Sasha Berrington

Sasha Berrington

Campaign & Partnerships Specialist

Sasha helps drive the strategy behind regional and international campaigns and partnerships. She works closely with the marketing team to strategically plan year-to year campaign activity as well as manage campaign budgets.

Sabrina Doyle

Sabrina Doyle

Content Specialist

Sabrina is responsible for content creation, including editorial calendar, strategic planning, blogging, briefing, editing and video production. She works closely with the marketing team to tell compelling, relevant stories for a variety of audiences.

Emily Van Tighem

Emily Van Tighem

Social Media Coordinator

Emily plays a pivotal role in the evolution of creating a compelling social presence that increases the destination brand visibility.

Fawn Furlotte

Fawn Furlotte

Visitor Information Center Coordinator

Fawn oversees the daily operations of the visitor information centre by building a team of highly trained Jasper experts, managing the distribution of printed materials, and providing visitor services throughout the community.

Celina Frisson

Celina Frisson

Digital Content Coordinator

Celina is responsible for the execution and coordination of graphic and digital design. She works closely with the Marketing and Content team researching new trends and develop innovative solutions for print and digital marketing material.

Scott Cooke

Scott Cooke

Business Development Coordinator

Scott is responsible for administratively supporting the Travel Trade and Media Teams. This includes coordinating client familiarization tours to Jasper, planning media itineraries and managing Tourism Jasper’s client database.

Cameron Mahler

Cameron Mahler

Digital Coordinator

Cameron works as part of the Marketing Team, with a focus on supporting Tourism Jasper's marketing efforts in regional, long haul and US markets through data analysis, customer segmentation, profiling and data mining. He also manage's updates on Tourism Jasper's websites.