About Tourism Jasper

athabasca glacier rockaboo adventures

Hello friend.
Welcome to Canada’s base of adventure.

We want to help you feel at home in this world class destination.

As the official marketing organization of Jasper and Jasper National Park, Tourism Jasper presents Jasper as it really is: an awe-inspiring and authentic Rocky Mountain destination that will charm your socks off. From its humble beginnings as a railroad town, Jasper’s spectacular scenery has been grounded by a community of friendly locals. It is from here that the greatest personal expeditions begin; where explorers and wanderers from around the world collect to hike, dine, relax, ski, see wildlife and so much more, all year round.

For those prepared to venture beyond, we can help. Tourism Jasper works with media, travel trade, and independent travelers to ensure every visitor arrives informed and inspired, and that each one waves goodbye while already dreaming of their next return trip.


Inspire travelers to visit Jasper.


Be a global leader in destination marketing and management, positioning Jasper as the premier mountain destination.


Drive visitation to Jasper for the benefit of our shareholders.


Tourism Jasper Team


Destination Stewardship Plan

Shaping Jasper's Future Together: A 10-Year Destination Stewardship Plan


Destination Marketing Fee

Tourism Jasper is partially funded by a voluntary destination marketing fee (DMF) collected from visitors as a user pay system and not from residents or businesses directly. The DMF consists of an additional visitor levy applied to accommodation room rates as well as tourism and dining experiences

VIC - Parks Canada/ Ryan Bray

Work with Us

We’re a young, energetic, forward thinking team, who are charged with developing and executing on creative solutions to help our Shareholders increase revenue through sustainable visitation of targeted consumers.

Jobs in Jasper

Work in Jasper

Come get a great gig, take a gap year, find your crew, make every day a vacation day.


Contact Us

Have questions or comments? We're listening.