Jasper in January

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January 15 - 31 | 2027

Celebrate the season with everything that makes
our frostiest months also our most memorable.

Jasper in January

Welcome to the lighter side of winter.

For decades, Jasper in January has delivered joyful mountain culture and good times in any weather. Warm your toes and your heart at this playful festival with the help of your favourite winter activities!

Toque up for Jasper in January

Toque Up for Jasper in January

Celebrate the season and help showcase Jasper in January's community spirit by wearing an iconic symbol of Canadian winters: the toque! Tourism Jasper encourages businesses, staff, visitors and locals to dress up for Jasper's frostiest festival in their favourite toque, pom-pom optional. Whether you're inside, outside, at the hill, or on the clock, let's make the toque a Jasper winter uniform.

Winter Experiences

When Jasper snow comes to stay, Jasperites say, ‘time to play!’ Winter in the national park is nothing short of magical. Discover the many amazing and unique activities that will make this your new favourite season.

Jasper in January Stories

pony express pony express

December 18, 2025 in ,

What to expect at this year's Jasper in January festival

Find Jasper at its lightest and brightest during this annual winter festival, running this year between January 10 and January 26, 2025.

Papa George's Wine Papa George's Wine

December 18, 2025 in ,

New gourmet events during Jasper in January: Après Wine and Chef’s Table Experience

Against a backdrop of breathtaking winter scenery, two brand new standout food-and-drink must-do's are showcasing regional flavours and paired Canadian wines.

toque up jasper in january toque up jasper in january

January 12, 2023 in , ,

Wear a toque for Jasper in January

Bring, borrow or buy a toque to wear for Jasper’s frostiest festival.