Tour of Alberta to Showcase Awe-inspiring Adventure in Jasper National Park

First ever mountain stage offers epic and challenging race backdrop to viewers worldwide

Jasper, Canada (September 1, 2015) – The Tour of Alberta presented by ATB Financial gets underway tomorrow, September 2nd, and Jasper, Canada’s base of adventure, is preparing to welcome the world’s best cyclists to the Canadian Rockies.

As Canada’s largest professional cycling event, the Tour of Alberta challenges 120 riders to compete across six different stages. Now in its third year, the world-class race will incorporate Jasper’s demanding landscape and astounding scenery into the Alberta-wide route, for its first ever mountain stage.

On Friday September 4, cyclists will pedal 181.8 km from their Grande Cache starting point to Jasper National Park, ending Stage 3 at Miette Hot Springs. The true test of mental and physical strength will take place the following day, Saturday September 5, as competitors climb more than 1600 metres of elevation, pushing from the heart of Jasper to the peak of Marmot Basin to complete Stage 4.

INTERNATIONAL EXPOSURE

From shining rivers to towering peaks, the Tour of Alberta presented ATB Financial will showcase Jasper like never before. Fans, cyclists and sport enthusiasts around the world are sure to be watching the internationally renowned event; last year, global viewership reached 45 million and an audience of more than 50 million is projected for 2015.

ENCOURAGING ADVENTURE

Jasper is the ideal setting for epic adventure, and the first ever mountain stage of the Tour of Alberta presented by ATB Financial will highlight such opportunities while encouraging viewers to explore the range of activity options available. The spirit of the race invites all to venture beyond their limits in pursuit of greatness. From mountain biking to canoeing to horseback riding, any adventure-seeking traveller is sure to find a rewarding experience in Jasper.

Those seeking more information about Jasper and the Tour of Alberta can visit www.jasper.travel and www.tourofalberta.ca for full details.

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About Tourism Jasper

Tourism Jasper is the official marketing organization of Jasper and Jasper National Park, Canada’s base of adventure.

As the keepers of the Jasper brand, our role is to present Jasper as it really is: an awe-inspiring and authentic Rocky Mountain destination – the entry point to Canada’s most epic adventures. It is from here that the greatest personal expeditions begin; where explorers and wanderers from around the world collect to enjoy the activities, accommodations, restaurants, and businesses of the town of Jasper, before taking on the real Canadian Rockies of Jasper National Park.