Travel Trade

The Travel Trade is the marketing distribution channel dedicated to Tour Operators and Travel Agents, both inbound and international. If you’re one of the lucky people travelling here on a holiday and you’re looking for information, this won’t help you!

Tourism Jasper is the official marketing organization of Jasper and Jasper National Park, Canada’s base of adventure.

As the keepers of the Jasper brand, our role is to present Jasper as it really is: an awe-inspiring and authentic Rocky Mountain destination – the entry point to Canada’s most epic adventures. It is from here that the greatest personal expeditions begin; where explorers and wanderers from around the world collect to enjoy the activities, accommodations, restaurants, and businesses of the town of Jasper, before taking on the real Canadian Rockies of Jasper National Park.


Welcome those prepared to Venture Beyond.

Our role is to present Jasper as it really is: an awe-inspiring and authentic Rocky Mountain destination – the entry point to Canada’s most epic adventures.

About the Trade

The Travel Trade is the marketing distribution channel dedicated to Tour Operators and Travel Agents, both inbound and international. 

If you’re one of the lucky people travelling here on a holiday and you’re looking for information, this won’t help you! Go back here.

For you in your office looking for market ready product for your groups, unique experiences for that wild couple or for entire itinerary concepts, our Trade Managers are there to gear you up with what you need to put together the right adventure for your clients. And guess what? We will even help you market it! That image you’ve been using for decades is, well, old. We will be happy to provide images,videos and content that will make you stand out and sell more Jasper.

Getting Here

Your clients can get to Jasper National Park by car, bus and train. The nearest international airports are in Edmonton and Calgary. 

Trans-Canada Highway 16, also known as the Yellowhead, runs through the park and is the main east-west route to and from Jasper. The Icefields Parkway, widely considered one of the most scenic stretches of highway in the world, runs north-south, connecting Jasper with Trans-Canada Highway 1 near Lake Louise and Banff.

Brochures & Resources